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Privacy Policy
Last updated: 7 July 2025
Aquapure Ltd (“Aquapure”, “we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our website, products, and services.
1. Who we are
Legal entity: Aquapure Ltd
Registered office: (United Kingdom – full address available on request)
Email: info@aquapureltd.com
Telephone: +44 (0) 7835 911 375
For the purposes of UK GDPR and the Data Protection Act 2018, Aquapure Ltd is the Data Controller.
2. The personal data we collect
| Category | Examples | Typical source |
|---|---|---|
| Identity data | Name, title, account username | Forms, checkout, emails |
| Contact data | Billing/shipping address, email address, telephone number | Checkout, customer support |
| Transaction data | Order number, products purchased, price paid, delivery method | Payment processors, SureCart |
| Payment data | Last four digits of card, transaction ID (we never store full card numbers) | Payment gateway (e.g., Stripe/PayPal) |
| Technical data | IP address, browser type, device identifiers, operating system | Cookies, server logs |
| Usage data | Pages visited, time spent, clicks, referring site | Cookies, analytics tools |
| Marketing preferences | Opt-in consents, newsletter selections | Signup forms, account settings |
3. How we use your personal data & legal bases
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Processing and delivering your order, providing installation, handling returns | Contract (Article 6 (1)(b)) |
| Taking payment and fraud prevention | Contract & Legitimate Interests |
| Customer service (queries, warranty, complaints) | Contract & Legitimate Interests |
| Emailing you order confirmations, shipping updates, or important service notices | Contract & Legal Obligation |
| Sending marketing emails or SMS about Aquapure products, offers and subscriptions | Consent (you may withdraw at any time) |
| Running promotions, surveys or feedback requests | Consent or Legitimate Interests |
| Improving our website, products and user experience through analytics | Legitimate Interests |
| Complying with legal, tax and accounting obligations | Legal Obligation |
4. Sharing your data
We only share the minimum data necessary and never sell your information. Typical recipients include:
Payment processors (e.g., Stripe, PayPal)
Fulfilment partners & couriers
Installation technicians
Email marketing platforms (e.g., FluentCRM, MailerLite)
Analytics tools (e.g., Google Analytics)
Professional advisers (legal, accounting, IT)
Authorities if required by law or to enforce our rights
5. International transfers
Where we use providers outside the UK/EEA (e.g., in the US), we ensure:
They are covered by an adequacy decision, or
We implement Standard Contractual Clauses (SCCs) with extra safeguards.
6. Data retention
| Data type | Retention period |
|---|---|
| Order & transaction records | 6 years (tax law) |
| Customer support messages | 3 years from last contact |
| Email marketing data | Until you unsubscribe |
| Analytics data (e.g., cookies) | 14 months (standard GA settings) |
7. Your rights under UK GDPR
You have the right to:
Access your personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Receive a copy in a portable format
Withdraw consent at any time
To make a request, email info@aquapureltd.com. We’ll respond within 30 days.
8. Cookies
We use cookies to:
Operate our website (e.g., cart functionality)
Measure usage (Google Analytics)
Personalise your experience
You can manage cookie preferences in your browser. See our full Cookie Policy for more details.
9. How we protect your data
We use appropriate technical and organisational security measures including:
HTTPS/SSL encryption
Firewall protection
Secure access controls
Staff training
Regular updates and monitoring
10. Children’s privacy
We do not knowingly collect personal data from children under 16. If we become aware we have done so, we will delete it immediately.
11. Changes to this policy
This policy may be updated from time to time. We will post changes on this page and notify you where appropriate.
12. Contacting us
To contact us with questions or to exercise your data rights:
Aquapure Ltd
Email: info@aquapureltd.com
Phone: +44 (0) 7835 911 375
If you are not satisfied, you may contact the Information Commissioner’s Office (ICO): ico.org.uk
